Blue Cross Blue Shield TV campaign

This direct response television campaign demonstrates the benefits of the Blue Cross Blue Shield Individual Healthcare Plan through the misfortunes of an unlucky snack seeker.

•  The upside of direct response TV is discounted media rates. The challenge is, a direct call-to-action (CTA) is required throughout the majority of the commercial. Consequently, the spots include a lengthy CTA and detailed plan benefits, yet manage to be humorous and memorable as well.
• This campaign won a local advertising award.