Mark Heminger

Faces of Food billboards

Our assignment with this outdoor campaign was to help consumers better understand how our daily food choices can affect positive change. (Organic, locally grown food is better for you, Mother Earth, and all of her inhabitants. Keep this in mind next time you’re grocery shopping.) One of these boards was featured in the Print Regional [...]

Clickfarm website

I worked directly with Clickfarm’s managing partners to create an online presence that merges the company’s savvy tech skills with its friendly persona. Rather than go the usual farm cliché route, we opted to create a brand personality that emphasizes the pluses of working with Clickfarm—fresh interactive ideas wrapped in a can-do attitude. http://www.clickfarminteractive.com/

Roasterie print ad campaign

Part of a print campaign for The Roasterie, a coffee supplier that imports superior blends from around the world. This project included creative direction, concept, copy and tagline development. The campaign earned local and regional awards recognition. [...]

Found website

Found is an innovative company that uses marketing strategy to help clients increase sales and uncover new opportunities. I led the brand development process, which included business identity materials and website concept and copy. The site combines company information with items that are often lost or historically difficult to find. This gives visitors the opportunity to go [...]

Blue Cross Blue Shield TV campaign

This direct response television campaign demonstrates the benefits of the Blue Cross Blue Shield Individual Healthcare Plan through the misfortunes of an unlucky snack seeker. The upside of direct response TV is discounted media rates. The challenge is, a direct call-to-action (CTA) is required throughout the majority of the commercial. Consequently, the spots include a [...]

Take Two ad campaign

Developed for a top-notch video production house, this campaign targeted creative talent in ad agencies and marketing firms—a discerning and demanding lot. Our branding campaign demonstrated that the professionals at Take Two were as committed to creative excellence as our audience. These ads received recognition at local and regional advertising award shows. [...]

Mobius Loudspeaker print campaign

With a design as unique as its technology, this loudspeaker begged for a message that helped it stand apart from the pack. We responded with a poster and print ad campaign that put the competition to rest. Our campaign consisted of print ads and posters. The posters were popular takeaway items at the CES (Consumer [...]

Entreworld ads/direct mail

This direct mail and print campaign humorously speaks to the rigors of entrepreneurship, and the place to turn for help. A sure-fire direction for an effective campaign is to demonstrate how a client benefit can resolve a customer’s pain. Add humor and you can’t miss. The campaign received recognition at a local advertising awards show.

Oppose House Bill print ad

An arresting image and strong copy make a potent combination. This flyer/ad was produced to raise awareness of a bill that sought to eliminate evidence of abuse and neglect at ‘animal facilities.’ Unlike the ad, the bill failed.